تحميل...
Marketing management and communications in the public sector /
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
New York :
Routledge,
2012.
|
| سلاسل: | Routledge masters in public management
|
| الموضوعات: |
جدول المحتويات:
- Public management and marketing
- Marketing and public marketing
- Public organizations, citizens and customers
- Basic concepts in marketing
- Marketing information
- Marketing strategy
- Marketing instruments
- Public communication: an introduction
- Communication model and strategy
- Communication instruments
- Communication control
- Crisis communication.