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Marketing management and communications in the public sector /
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
New York :
Routledge,
2012.
|
| Col·lecció: | Routledge masters in public management
|
| Matèries: |
Taula de continguts:
- Public management and marketing
- Marketing and public marketing
- Public organizations, citizens and customers
- Basic concepts in marketing
- Marketing information
- Marketing strategy
- Marketing instruments
- Public communication: an introduction
- Communication model and strategy
- Communication instruments
- Communication control
- Crisis communication.