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Marketing management and communications in the public sector /
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
New York :
Routledge,
2012.
|
| Edice: | Routledge masters in public management
|
| Témata: |
Obsah:
- Public management and marketing
- Marketing and public marketing
- Public organizations, citizens and customers
- Basic concepts in marketing
- Marketing information
- Marketing strategy
- Marketing instruments
- Public communication: an introduction
- Communication model and strategy
- Communication instruments
- Communication control
- Crisis communication.