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Essentials of business research : a guide to doing your research project /
| 主要作者: | |
|---|---|
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
Los Angeles :
Sage Publications,
2010.
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| 主題: | |
| 在線閱讀: | http://www.loc.gov/catdir/enhancements/fy1105/2010484395-d.html http://www.loc.gov/catdir/enhancements/fy1105/2010484395-t.html |
書本目錄:
- Developing a research topic
- Conducting a literature review
- Addressing ethical issues
- Establishing a research design
- Primary data collection
- Using secondary data
- Sampling
- Analyzing quantitative data
- Analyzing qualitative data
- Writing up and presenting your research.