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Advertising and the mind of the consumer : what works, what doesn't, and why /
"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
Crows Nest, NSW :
Allen & Unwin,
2008.
|
| Phiên bản: | Rev. 3rd international ed. |
| Những chủ đề: |
University of Calicut
| Số hiệu: |
659.1019 SUT/A |
|---|---|
| Sao chép | Trạng thái trực tiếp không khả dụng |