Loading...
Advertising and the mind of the consumer : what works, what doesn't, and why /
"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Crows Nest, NSW :
Allen & Unwin,
2008.
|
| Edition: | Rev. 3rd international ed. |
| Subjects: |
University of Calicut
| Call Number: |
659.1019 SUT/A |
|---|---|
| Copy | Live Status Unavailable |