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Advertising and the mind of the consumer : what works, what doesn't, and why /
"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...
| Autor principal: | |
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
Crows Nest, NSW :
Allen & Unwin,
2008.
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| Edición: | Rev. 3rd international ed. |
| Materias: |