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Advertising and the mind of the consumer : what works, what doesn't, and why /

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"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...

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Bibliografiske detaljer
Hovedforfatter:	Sutherland, Max
Format:	Printed Book
Sprog:	English
Udgivet:	Crows Nest, NSW : Allen & Unwin, 2008.
Udgivelse:	Rev. 3rd international ed.
Fag:	Advertising > Psychological aspects. Consumer behavior.

Lignende værker

Advertising and the mind of the consumer : what works, what doesn't, and why /
af: Sutherland, Max
Udgivet: (2000)

Advertising and the mind of the consumer : what works, what doesn't, and why
af: Max sutherland, et al.
Udgivet: (1993)

Advertising and the mind of the consumer what works,what doesn't and why /
af: Sutherland, Max
Udgivet: (2010)

Advertising and the mind of the consumer: What works, what doesn`t, and why
af: Sutherland, Max; Sylvester, Alice K
Udgivet: (2004)

Advertising and the mind of the consumer: What works, what doesn`t, and why
af: Sutherland, Max; Sylvester, Alice K
Udgivet: (2004)

Advertising and the mind of the consumer : what works, what doesn't, and why /
af: Sutherland, Max
Udgivet: (2010)

How to advertise : what works, what doesn't - any why
af: Roman, Kenneth; Maas, Jane
Udgivet: (2008)

Advertising and themind of the consumer /
af: Sutherland, Max .
Udgivet: (2005)

Consumer behavior and advertising management
af: Datta, Debraj
Udgivet: (2009)

The Cambridge handbook of consumer psychology /

Global marketing and advertising : understanding cultural paradoxes /
af: Mooij, Marieke K. de
Udgivet: (2010)

How to advertise: what works, what doesn`t and why /
af: Roaman, Kenneth .
Udgivet: (2001)

Understanding the consumer :A psychological approach
af: David A Statt
Udgivet: (1997)

Advertising a behavioral approach for managers
af: Faison, Edmund W.J
Udgivet: (1980)

The psychology of advertising/
af: Bob M Fennis
Udgivet: (2016)

Consumer behavior and culture : consequences for global marketing and advertising
af: Mooij, Marieke K. de
Udgivet: (2011)

The advertised mind : groundbreaking insights into how our brains respond to advertising /
af: Du Plessis, Erik
Udgivet: (2005)

Methods in consumer research /
Udgivet: (2018)

Essentials of consumer behavior /
af: Stephens, Debra L.
Udgivet: (2017)

Consumer behaviour /
af: Sethna, Zubin
Udgivet: (2019)

Consumer behaviour /
af: Naik, C N Krishna
Udgivet: (1999)

Consumer behavior
af: Wells, William D.
Udgivet: (1996)

Consumer Behavior
af: Schiffman, Leon.G
Udgivet: (2000)

Consumer behaviour
af: Kishore C Raut; Author, et al.
Udgivet: (2010)

Understanding the consumer
af: Szmigin, Isabelle
Udgivet: (2003)

Consumer behavior /
af: Lindquist, Jay Detc
Udgivet: (2009)

Consumer behaviour
af: Hoyer, Wayne D
Udgivet: (1999)

Consumer behavior /
af: Schiffman, Leon G .
Udgivet: (2007)

Consuming behaviour /
af: Desmond, John .
Udgivet: (2005)

Consumer Behavior /
af: Solomon, Michael R
Udgivet: (2009)

Consumer behavior /
af: Hawkins, Del I .
Udgivet: (2009)

Consumer behavior /
af: Schiffman, Leon G .
Udgivet: (2010)

Consumer behavior /
af: Blackwell, Roger D .
Udgivet: (2005)

Consumer behavior /
af: Schiffman, Leon G .
Udgivet: (2004)

Consumer behaviour /
af: Matin Khan
Udgivet: (1998)

Consumer Behavior
af: Neeran Gautam
Udgivet: (2011)

Consumer behaviour :
af: Hawkins, Del I.
Udgivet: (2013)

Consumer behaviour /
af: Loudon, David L .
Udgivet: (2005)

Consumer behavior /
af: Blackwell, Roger D
Udgivet: (2006)

Consumer behaviour /
af: Blackwell, Roger D
Udgivet: (2006)