تحميل...

Advertising and the mind of the consumer : what works, what doesn't, and why /

"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Sutherland, Max
التنسيق: Printed Book
اللغة:English
منشور في: Crows Nest, NSW : Allen & Unwin, 2008.
الطبعة:Rev. 3rd international ed.
الموضوعات:

University of Calicut

تفاصيل المقتنيات من University of Calicut
رقم الطلب: 659.1019 SUT/A
النسخة الحالة المباشرة غير متاحة