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Advertising and the mind of the consumer : what works, what doesn't, and why /
"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
Crows Nest, NSW :
Allen & Unwin,
2008.
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| Édition: | Rev. 3rd international ed. |
| Sujets: |
University of Calicut
| Cote: |
659.1019 SUT/A |
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| Exemplaire | Statut en temps réel indisponible |