Advertising and the mind of the consumer : what works, what doesn't, and why /

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"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...

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Bibliografiska uppgifter
Huvudupphovsman: Sutherland, Max
Materialtyp: Printed Book
Språk:English
Publicerad: Crows Nest, NSW : Allen & Unwin, 2008.
Upplaga:Rev. 3rd international ed.
Ämnen:
Advertising > Psychological aspects.
Consumer behavior.
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020 |a 9781741755992 (pbk.) 
020 |a 1741755999 (pbk.) 
035 |a (OCoLC)280422960 
035 |a (OCoLC)ocn280422960 
035 |a (NNC)7540941 
082 0 4 |a 659.1019 
100 1 |a Sutherland, Max. 
245 1 0 |a Advertising and the mind of the consumer :  |b what works, what doesn't, and why /  |c Max Sutherland. 
250 |a Rev. 3rd international ed. 
260 |a Crows Nest, NSW :  |b Allen & Unwin,  |c 2008. 
300 |a xii, 366 p. :  |b ill. ;  |c 23 cm. 
500 |a Previous ed.: 2000. 
504 |a Includes bibliographical references and index. 
520 |a "By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why."--Provided by publisher. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Consumer behavior. 
942 |c BK 
900 |a AUTH 
948 1 |a 20100208  |b c  |c as2107  |d MPS 
999 |c 95722  |d 95722 
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