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Strategic Management : text and cases /

Bibliographic Details
Main Author: Prasad, Kesho
Format: Printed Book
Language:English
Published: New Delhi : PHI Learning, 2009.
Subjects:
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245 |a Strategic Management :  |b text and cases /  |c Kesho Prasad. 
260 |a New Delhi :  |b PHI Learning,  |c 2009. 
300 |a xii,286p. ;  |c 25 cm. 
505 |a CONTENTS:Strategic planning--Strategic analysis-- Choosing strategic options--Strategic Thinking--Significance of context--Significance of content--Strategic responses of organizations to changing environment--Functional strategies--Strategic leadership--Use of balanced scorecard in strategic management--Constructing strategy map--The mobil story: a case study. 
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