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Blueprint for your library marketing plan: a guide to help you survive and thrive /

Dades bibliogràfiques
Autor principal: Fisher, Patricia H.
Altres autors: Pride, Marseille M.
Format: Printed Book
Idioma:English
Publicat: New Delhi : Ess Ess Publications, 2009.
Matèries:
Taula de continguts:
  • CONTENTS 1.Strategic plans 2.Mining data 3.Developing the marketing plan 4.Marketing plan introduction 5.Target markets 6.Assessing the current marketing situation 7.Promotion 8. Closing thoughts