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Blueprint for your library marketing plan: a guide to help you survive and thrive /
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Ess Ess Publications,
2009.
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Table of Contents:
- CONTENTS 1.Strategic plans 2.Mining data 3.Developing the marketing plan 4.Marketing plan introduction 5.Target markets 6.Assessing the current marketing situation 7.Promotion 8. Closing thoughts