|
|
|
|
| LEADER |
01047nam a2200229Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 999 |
|
|
|c 59199
|d 59199
|
| 020 |
|
|
|a 9788131725979
|
| 082 |
|
|
|a 658.8
|
| 100 |
|
|
|a Lovelock, Christopher
|
| 245 |
|
|
|a Services marketing:
|b people, technology, strategy /
|c Christopher Lovelock et. al.
|
| 250 |
|
|
|a 6th ed.
|
| 260 |
|
|
|b Pearson Education,
|c 2010.
|a Chennai :
|
| 300 |
|
|
|a xx, 637 p.
|
| 505 |
|
|
|a CONTENTS: 1. Understanding service markets, products, and custmers 2. Building the service models 3. Managing the customer interface 4. Implimenting profitable service strategies
|
| 650 |
|
|
|x Marketing.
|
| 653 |
|
|
|a Marketing Management
|
| 700 |
|
|
|a Wirtz, Jochen
|
| 700 |
|
|
|a Chatterjee, Jayanta
|
| 942 |
|
|
|c TXT
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_LOV_S
|7 0
|9 59176
|a UL
|b UL
|c REF
|d 2012-10-27
|l 0
|o 658.8 LOV/S
|p 85031
|r 2012-10-27
|y TXT
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_809000000000000_LOV_S
|7 0
|9 381159
|a CMS
|b CMS
|c ST1
|d 2019-04-04
|i 10634
|l 1
|o 658.809 LOV/S
|p cms10634
|r 2021-09-13
|s 2021-08-26
|w 2019-04-04
|y TXT
|