APA Edition Citation

Lovelock, C., Wirtz, J., & Chatterjee, J. (2010). Services marketing: People, technology, strategy (6th ed.). Pearson Education.

Chicago Edition Citation

Lovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: People, Technology, Strategy. 6th ed. Chennai: Pearson Education, 2010.

MLA Edition Citation

Lovelock, Christopher, et al. Services Marketing: People, Technology, Strategy. 6th ed. Pearson Education, 2010.