Marketing of hospitality and tourism services /

Dettagli Bibliografici
Autore principale: Prasanna Kumar
Natura: Printed Book
Lingua:English
Pubblicazione: New Delhi : Tata McGraw-Hill, 2010.
Soggetti:
Hospitality Marketing
Tourism Industry
Sommario:
  • CONTENTS: 1.Hospitality marketing mix 2.Product/service mix 3.Price mix 4.Promotion mix 5.Place mix 6.People mix 7.Process mix 8.Physical evidence mix 9. Market segmentation 10.Marketing research 11.Consumer behaviour in hotel industry 12.Marketing enviro

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