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Marketing of hospitality and tourism services /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill,
2010.
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| Subjects: |
Table of Contents:
- CONTENTS: 1.Hospitality marketing mix 2.Product/service mix 3.Price mix 4.Promotion mix 5.Place mix 6.People mix 7.Process mix 8.Physical evidence mix 9. Market segmentation 10.Marketing research 11.Consumer behaviour in hotel industry 12.Marketing enviro