Yüklüyor......
Advertising and sales promotion /
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Printed Book |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
New Delhi :
Excel,
2007.
|
| Edisyon: | 2nd. ed. |
İçindekiler:
- 1.Advertising classification, functions and benefits 2.Economic , social and ethics issues 3Client and advertising agency 4.Marketing communication 5.planning an advertising compaign 6.Sales promotion objectives and budget allocation