Nalaganje...
Advertising and sales promotion /
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
New Delhi :
Excel,
2007.
|
| Izdaja: | 2nd. ed. |
Kazalo:
- 1.Advertising classification, functions and benefits 2.Economic , social and ethics issues 3Client and advertising agency 4.Marketing communication 5.planning an advertising compaign 6.Sales promotion objectives and budget allocation