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Advertising and sales promotion /
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
New Delhi :
Excel,
2007.
|
| Редактирование: | 2nd. ed. |
Оглавление:
- 1.Advertising classification, functions and benefits 2.Economic , social and ethics issues 3Client and advertising agency 4.Marketing communication 5.planning an advertising compaign 6.Sales promotion objectives and budget allocation