Carregando...
Advertising and sales promotion /
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New Delhi :
Excel,
2007.
|
| Edição: | 2nd. ed. |
Sumário:
- 1.Advertising classification, functions and benefits 2.Economic , social and ethics issues 3Client and advertising agency 4.Marketing communication 5.planning an advertising compaign 6.Sales promotion objectives and budget allocation