Llwytho...
Advertising and sales promotion /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Printed Book |
| Iaith: | English |
| Cyhoeddwyd: |
New Delhi :
Excel,
2007.
|
| Rhifyn: | 2nd. ed. |
Tabl Cynhwysion:
- 1.Advertising classification, functions and benefits 2.Economic , social and ethics issues 3Client and advertising agency 4.Marketing communication 5.planning an advertising compaign 6.Sales promotion objectives and budget allocation