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Marketing sense: a practitioner's approach to marketing /
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| 格式: | Printed Book |
| 语言: | English |
| 出版: |
New Delhi :
Excel Books,
2006.
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| 主题: |
书本目录:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the