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Marketing sense: a practitioner's approach to marketing /
| Главный автор: | |
|---|---|
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
New Delhi :
Excel Books,
2006.
|
| Предметы: |
Оглавление:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the