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Marketing sense: a practitioner's approach to marketing /
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| Format: | Printed Book |
| Język: | English |
| Wydane: |
New Delhi :
Excel Books,
2006.
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| Hasła przedmiotowe: |
Spis treści:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the