ロード中...
Marketing sense: a practitioner's approach to marketing /
| 第一著者: | |
|---|---|
| フォーマット: | Printed Book |
| 言語: | English |
| 出版事項: |
New Delhi :
Excel Books,
2006.
|
| 主題: |
目次:
- 1) basic concepts of marketing 2) delivering customer value and satisfaction 3) environment of marketing 4) consumer buying behaviour 5) competitor analysis 6) developing market oriented strategies 7) segmenting, targetting and positioning 8) managing the