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Marketing of high-technology products and innovations /
| Hoofdauteur: | |
|---|---|
| Formaat: | Printed Book |
| Taal: | English |
| Gepubliceerd in: |
Delhi :
Pearson Education,
2006.
|
| Editie: | 2nd. ed. |
| Onderwerpen: |
Inhoudsopgave:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market