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Marketing of high-technology products and innovations /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Delhi :
Pearson Education,
2006.
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| Edizione: | 2nd. ed. |
| Soggetti: |
Sommario:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market