Φορτώνει......
Marketing of high-technology products and innovations /
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | English |
| Έκδοση: |
Delhi :
Pearson Education,
2006.
|
| Έκδοση: | 2nd. ed. |
| Θέματα: |
Πίνακας περιεχομένων:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market