লোডিং...
Marketing of high-technology products and innovations /
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Printed Book |
| ভাষা: | English |
| প্রকাশিত: |
Delhi :
Pearson Education,
2006.
|
| সংস্করন: | 2nd. ed. |
| বিষয়গুলি: |
সূচিপত্রের সারণি:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market