Lataa...
Essentials of marketing research /
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Printed Book |
| Kieli: | English |
| Julkaistu: |
Australia:
Thomson South-Western,
2007.
|
| Painos: | 3rd |
Sisällysluettelo:
- 1.Introduction 2 Designing research studies 3 Measurement 4 Sampling and statistical theory 5 analysis and reporting 6 Comprehensive cases with computerised databases.