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Essentials of marketing research /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Australia:
Thomson South-Western,
2007.
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| Edition: | 3rd |
Table of Contents:
- 1.Introduction 2 Designing research studies 3 Measurement 4 Sampling and statistical theory 5 analysis and reporting 6 Comprehensive cases with computerised databases.