|
|
|
|
| LEADER |
00780nam a2200157Ia 4500 |
| 008 |
121027s9999 xx 000 0 eng d |
| 020 |
|
|
|a 8190420259
|
| 082 |
|
|
|a 658.8
|b JAI/M
|
| 100 |
|
|
|a Jain, J.N.
|
| 245 |
|
|
|a Modern marketing management : Principles and techniques /
|
| 260 |
|
|
|a New Delhi:
|b Regal publications,
|c 2007.
|
| 300 |
|
|
|a 554 p.
|
| 505 |
|
|
|a 1) The Foundation of Marketing 2) The Changing Environment for Marketing 3) Understanding Consumer Buying Behaviour 4) Market Segmentation and Market Targeting 5) Physical Distribution Management 6) Understanding the Pricing Policies and Strategies 7) Pr
|
| 700 |
|
|
|a Singh, P.P.
|
| 999 |
|
|
|c 56931
|d 56931
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_JAI_M
|7 0
|9 56909
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 658.8 JAI/M
|p 82183
|r 2012-10-27
|w 2012-10-27
|y BK
|