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Review of marketing research v.1 /

Bibliographic Details
Other Authors: Malhotra, Naresh K. (Editor)
Format: Printed Book
Language:English
Published: New Delhi : Prentice Hall of India, 2006.
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245 |a Review of marketing research v.1 /  |c edited by Naresh K. Malhotra 
260 |a New Delhi :  |b Prentice Hall of India,  |c 2006. 
300 |a 336 p. 
505 |a  1. A reppraisal of the role of emotion in cunsumer behaviour: traditional and contemporary approaches 2. The eye of the beholder: beauty as a concept in everyday discourse and thje collective photographic essay 3. Consumer information acquisition:  
700 |a Malhotra, Naresh K.  |e editor. 
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