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Business to business market research: Understanding and measuring business markets /
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Kogan Page,
2006.
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Table of Contents:
- 1. The business to business market research industry 2. Sampling for B2B research 3. Trends in B2B research 4. What works and does not work in B2B research 5. The B2B research process: I Desk research 6. The B2B research process: II Qualitati