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Hottest ideas in word of mouth advertising: What works, what doesn't, what's fake, and why /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Harris, Godfrey
Μορφή: Printed Book
Γλώσσα:English
Έκδοση: New Delhi: Viva Books, 2005.
Πίνακας περιεχομένων:
  • 1. The basics of word of mouth advertising 2. What works in word of mouth advertising 3. Award programs 4. Billboard programs 5. Communication programs 6. Coupon programs 7. Cyber certificates 8. Critique programs 9. Donation programs 10. Giveaway progra