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Advertising to children on TV: Content, impact, and regulation /

Detaylı Bibliyografya
Yazar: Gunter, Barrie
Materyal Türü: Printed Book
Dil:English
Baskı/Yayın Bilgisi: New Jersy : Lawrence Erlbaum Associates, 2005.
İçindekiler:
  • 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders