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Advertising to children on TV: Content, impact, and regulation /
| Autor principal: | |
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| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New Jersy :
Lawrence Erlbaum Associates,
2005.
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Sumário:
- 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders