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Advertising to children on TV: Content, impact, and regulation /
| 1. autor: | |
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| Format: | Printed Book |
| Język: | English |
| Wydane: |
New Jersy :
Lawrence Erlbaum Associates,
2005.
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Spis treści:
- 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders