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Advertising to children on TV: Content, impact, and regulation /

書誌詳細
第一著者: Gunter, Barrie
フォーマット: Printed Book
言語:English
出版事項: New Jersy : Lawrence Erlbaum Associates, 2005.
目次:
  • 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders