טוען...
Advertising to children on TV: Content, impact, and regulation /
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
New Jersy :
Lawrence Erlbaum Associates,
2005.
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תוכן הענינים:
- 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders