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Advertising to children on TV: Content, impact, and regulation /

Dades bibliogràfiques
Autor principal: Gunter, Barrie
Format: Printed Book
Idioma:English
Publicat: New Jersy : Lawrence Erlbaum Associates, 2005.
Taula de continguts:
  • 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders