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Advertising to children on TV: Content, impact, and regulation /

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Gunter, Barrie
التنسيق: Printed Book
اللغة:English
منشور في: New Jersy : Lawrence Erlbaum Associates, 2005.
جدول المحتويات:
  • 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders