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Advertising to children on TV: Content, impact, and regulation /

מידע ביבליוגרפי
מחבר ראשי: Gunter, Barrie
פורמט: Printed Book
שפה:English
יצא לאור: New Jersy : Lawrence Erlbaum Associates, 2005.
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100 |a Gunter, Barrie 
245 |a Advertising to children on TV:  |b Content, impact, and regulation /  |c Barrie Gunter 
260 |a New Jersy :  |b Lawrence Erlbaum Associates,  |c 2005. 
300 |a 209 p. 
505 |a 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders 
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