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Advertising to children on TV: Content, impact, and regulation /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Gunter, Barrie
Μορφή: Printed Book
Γλώσσα:English
Έκδοση: New Jersy : Lawrence Erlbaum Associates, 2005.
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245 |a Advertising to children on TV:  |b Content, impact, and regulation /  |c Barrie Gunter 
260 |a New Jersy :  |b Lawrence Erlbaum Associates,  |c 2005. 
300 |a 209 p. 
505 |a 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders 
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