تحميل...
Marketing management /
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
Delhi :
Pearson Education,
2003.
|
| الطبعة: | 11th ed. |
| الموضوعات: |
جدول المحتويات:
- 1. Understanding marketing management 2. Analysing marketing opportunities 3. Developing market strategies 4. Shaping the market offering 5. Managing and delivering marketing programs.