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Marketing management /
| 第一著者: | |
|---|---|
| フォーマット: | Printed Book |
| 言語: | English |
| 出版事項: |
Delhi :
Pearson Education,
2003.
|
| 版: | 11th ed. |
| 主題: |
目次:
- 1. Understanding marketing management 2. Analysing marketing opportunities 3. Developing market strategies 4. Shaping the market offering 5. Managing and delivering marketing programs.