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Marketing management /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Delhi :
Pearson Education,
2003.
|
| Edition: | 11th ed. |
| Subjects: |
Table of Contents:
- 1. Understanding marketing management 2. Analysing marketing opportunities 3. Developing market strategies 4. Shaping the market offering 5. Managing and delivering marketing programs.