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Marketing /

書目詳細資料
主要作者: Skinner, Steven J.
格式: Printed Book
語言:English
出版: Chennai: All India Publishers and Distributors, 1998.
版:2nd. ed.
主題:
書本目錄:
  • 1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning