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Marketing /
| Главный автор: | |
|---|---|
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
Chennai:
All India Publishers and Distributors,
1998.
|
| Редактирование: | 2nd. ed. |
| Предметы: |
Оглавление:
- 1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning