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書誌詳細
第一著者:	Skinner, Steven J.
フォーマット:	Printed Book
言語:	English
出版事項:	Chennai: All India Publishers and Distributors, 1998.
版:	2nd. ed.
主題:	Marketing.

目次:

1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning