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Conceptual issues in consumer behaviour: The Indian context /
| Hoofdauteur: | |
|---|---|
| Formaat: | Printed Book |
| Taal: | English |
| Gepubliceerd in: |
Delhi :
Pearson Education,
2003.
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Inhoudsopgave:
- 1. Contemporary dimensions of consumer behaviour 2. Consumer decision-making and marketing implications 3. Concept of perception and its impact on marketing strategies 4. Learning principles and their marketing implications 5. Concepts of personality